In addition to bank credits and rewards, you can also use your Cashback to Make a Difference - to a Social Cause or Campaign - fund an old age home, or contribute to education of the underprivileged. Now isn't that being truly social? You and your friends too, can start a Social Campaign to fund a cause, hobby, idea or even a small business. Solicit small Cashback contributions that make a Big Difference to your Aspirations. Yeah, small drops of water make the Ocean. And didn't we say Social Ecosystem and not just another Cashback site?